High performance communications
Hashstar is a world-class lifestyle and technology PR agency. We create the narratives that drive public passion for the state-of-the-art, high-tech products that transform lifestyles. We succeed for our clients by delivering compelling stories, imaginative content and top-notch media relations.
Click for examples of media coverage we have created for the brands we work with
Hashstar are always our first port of call when it comes to featuring tech and audio products. Not only do they have an unrivalled roster of the very best high-end audio clients, but they understand exactly what Esquire as a publication needs, and which products our readers will respond to. They go out of their way to help and we trust their taste implicitly. If only every PR agency was this good
Johnny Davis Deputy Editor, Esquire
The Hashstar team are the elite troops of consumer electronics PR companies. Only a select few in the field have their skill and wisdom in directing key journalists to the right products. When it comes to high-end audio, no other company has their cross-brand dominance. They are the SAS of PR
Jonathan Margolis Financial Times: How To Spend It
Hashstar are strategic thinkers, accomplished executers, and most importantly, a pleasure to work with. We have worked with them extensively on a variety of PR activations and these skills were key contributors to the success of our campaigns. Their ability to help manage projects and knowledge of the media landscape are their greatest assets
Grace Qaqundah Global Director of PR, Dolby Laboratories
From the minute I started working with Hashstar they've always been among the best PRs in the business for tech and audio stories with a difference. From showing me around the Dolby Atmos sound system at Ministry of Sound, to delivering product info and images quickly and efficiently, the guys are always a pleasure to work with and a great source of top-quality stories
Dan Jones Consumer Editor, The Sun
It's always been a pleasure working with Hashstar. They have obviously made the effort to understand the content and needs of The Times Magazine, so pitch things that are relevant rather than just send out blanket releases and hope for the best. They're quick and efficient, too, which is really helpful when you work in a busy environment
Simon Hills Associate Editor, The Times Magazine
I have worked with the Hashstar team over many years and have found their input and professionalism to be of the highest calibre. More recently, as we have looked to gain publicity outside of specialist media, they have consistently helped to deliver valuable coverage in wider 'lifestyle' sectors, putting KEF in front of audiences who may otherwise have been unaware of the brand
Michael Johnson Head of Marketing New Media Business, KEF Audio
Hashstar is one of the best agencies in tech. They're great at the basics - responding quickly, supplying assets, arranging loans, but they always go above and beyond to show off the products and clients they work with. They're also personable, professional and genuinely understand what we're trying to achieve, which is no doubt helped by the amount of time they've spent working as journalists. I'd highly recommend them
Guy Cocker Global Editor-in-Chief, Stuff
Hashstar has a great track record in creating stories around brands - and a tireless approach which has ensured that their specialist clients have featured regularly in the pages of the Mail on Sunday for many years. Their well-crafted press releases ensure I have something good to pitch - and they always provide the background knowledge I need to feature specialist clients in a mainstream publication
Rob Waugh Associate Editor, Mail on Sunday
The Hashstar team has an incredible history, reputation and network of media contacts. They delivered a highly effective PR campaign for Gramofon and hosted unique events in amazing settings where we were able to meet with some of the world's most respected tech and gadget journalists and influencers
Stephen O'Reilly Head of Marketing, IE Music
Hashstar are always a pleasure to work with: they're intensely well-informed about their clients and their products, as well as the industry. When they pitch a story to me, I'm always interested. Plus, they're great guys. Hashstar is a specialist, boutique agency who really know their stuff
David Phelan Time Out, Sunday Times, Daily Telegraph
The Hashstar team are always quick to let us know about newly launched products that are the right fit for our magazine and aesthetic. They always go the extra mile to get products to us for features and photo shoots, even at the very last minute
Amy Heffernan Interiors Director, Wallpaper*
Hashstar is a unique and credible PR agency with a personal approach, which is both professional and engaging, using their close relationships with many top media brands and journalists. This results in effective and focused media coverage in all the right places
Vicky White Marketing Manager for Europe, Monster Products
I've always found everyone at Hashstar to be hugely professional, knowledgeable and committed to what they do. They are deeply passionate about the products they promote, yet manage to avoid making you feel, as a journalist, like you're being spoon fed or having it forced down your throat. I often question what value certain PRs are adding to their clients, but Hashstar help brands of any size punch above their weight. They're great people, doing a great job
Duncan Bell Lifestyle Editor, T3
I'm a huge fan of Hashstar. They're an exceptionally talented bunch who combine old-school charm with an in-depth knowledge of their clients. They're quick on their toes and benefit from a strong journalistic background. They understand precisely what journalists need, and thus secure impressive coverage in the biggest titles. In short, they're a pleasure to deal with - and bloody good at what they do!
Tom Bailey ShortList, Elle Decoration, Oracle Time
Hashstar have a huge amount of experience in press relations as well as deep knowledge of the AV technology and premium lifestyle sectors in which we operate. This combination affords us both an exceptional level of counsel on strategic issues and copywriting and of course strong reach within key publications
Charlie Cann Marketing Manager, Loewe UK
The Hashstar guys know their stuff and are responsive when I need things at the last minute... which is basically always! They understand the value of a good story and good images and they have an efficient online library of assets for those times I'm writing stuff in the wee hours of the morning and need a beautiful-looking product for my pages
Caramel Quin Evening Standard, Christie's International Real Estate
You can count the PR companies I truly trust on one hand. Not only do the team at Hashstar really know their onions, but as a journalist I feel instantly confident that whatever they are pushing, it's bound to be the best of the best
James Day Metro, WIRED, The Gadget Show
It was an absolute pleasure working with Hashstar throughout the Dolby Atmos project. They were always on hand to help, and managed to secure fantastic coverage across the year-long series of events. Can't recommend them enough!
Caitlin McAllister Project Manager, Ministry of Sound
Hashstar are exactly what I need when dealing with a PR agency: knowledgeable, well-prepared and never given over to hyperbole. They understand their clients and their clients' markets, and they represent them with honesty, professionalism and good humour"
Simon Lucas Editor, What Hi-Fi?
Working with Hashstar is always a joy. The team regularly delivers relevant content, eye-catching high-res images and original ideas no matter how tight my deadline or demanding my request
Emily Peck House Beautiful, Homes and Gardens, Ideal Home
Hashstar approached our project with the same enthusiasm that I have for our business. Not only do they get you the audience you're targeting, but they add strategic value. Hashstar understood our goals, and brought in journalists that may have not been on my radar, greatly improving the coverage
Gabriel Cory Product Manager, Dolby Laboratories
The guys at Hashstar really know their stuff. They're the authority in high-end audio. They're always on hand for T3 to offer support and advice, and I completely trust them to deliver the best kit and ideas to me whenever I ask. They're great to deal with and always happy to help whenever you need them
Rob Carney Editor, T3
Hashstar are among the most respected tech PRs in the game. Their product and industry knowledge is second to none, and being old hacks themselves, they understand the when, how and now of what we need. Plus, they have an encyclopaedic knowledge of good bands and great restaurants
Chris Haslam WIRED, BBC Music, Sunday Times
Since employing the services of the Hashstar guys, the IAG group has seen a notable growth in sales and confidence in the brands. They are a pleasure to work with and their vast knowledge of the electronics industry is an essential resource which is hugely valuable for our global business
Steve Macintyre Sales Director, IAG UK
Hashstar is led by two former editors of award-winning consumer technology publications, with many decades’ experience and expertise in the fields of technology, media and music. Hashstar offers top-quality editorial and content creation services, as well as excellent relationships with every branch of the media.
We have a first-rate team of freelance creatives and consultants on hand to deliver any hybrid, multi-platform campaign our clients require. Lifestyle and digital PR, content marketing, digital marketing, social media management, video production: whatever the context we’ll create the compelling stories to deliver exactly what your business needs.
In a world of social media and 24/7 chatter, the role played by respected media brands in informing and influencing public opinion is vital. From lifestyle magazines continuing to thrive in print, to digital media brands that stake their reputation on credibility and honesty, Hashstar’s central expertise lies in engaging all branches of the media with compelling stories. Leveraging the superb relationships we have with the UK’s top journalists – which we’ve nurtured over many years – we consistently deliver high-value editorial coverage that positively affects consumer opinion.
Hashstar’s two directors are both former journalists and editors of consumer-facing media brands. We specialise in describing complex technologies in a way that is lucid and engaging. Working with a client, we establish the brand voice and core messages, delivering compelling narratives that fully engage the target audience. We generate content for a range of communications, from press releases and brochures to advertisements and websites. We can polish existing text, or create new narratives from scratch, ensuring your brand’s key messages are effectively and emphatically conveyed.
An effective website needs to convey the brand’s identity, as well as enabling users to navigate it with ease. It needs to adapt seamlessly to all manner of devices upon which it may be viewed, and its content needs to deliver key messages in a way that utterly convinces the viewer. We work with a talented, experienced team of designers and coders to develop a site that fully delivers the client’s vision. We manage the project from start to finish, drawing upon our publishing experience to deliver content that engages and compels.
Hashstar’s experience of working in the media has honed our skills in assessing new products. Between us we have written many hundreds of product reviews for major consumer-facing media brands, and commissioned and edited a great deal more. We can help clients to develop effective strategies to develop and launch the right products at the right time, through well-informed market analysis and product performance assessment.
We have a top-notch team of creatives ready to deliver the high-quality, multi-platform content campaigns that function so effectively alongside traditional and digital PR. Able to deliver innovative content across the gamut of social, digital and print media – as well as live events – our team creates video content, viral campaigns, websites, social content, ad copy, marketing materials, point-of-sale assets and anything else a client needs.
Logo design, branding assets, marketing language and materials: the foundational messaging of your brand is of the highest importance. We offer top-quality consultancy based on years of experience with brands. Whether your brand needs a refreshing new strapline or an evolution of its corporate tone-of-voice, or you’re a new brand to the market, still evolving your language and brand identity – we can help.
For a marketing strategy to work it must be cohesive, unified and fluent. That’s where we come in, offering a bespoke marketing consultancy service that combines multimedia ad campaigns, brand tone-of-voice across all platforms and more. This will ensure your strategy is coherent, and that all its elements – PR, advertising, social media, content marketing – complement and support one another to meet the goals of your business.
Today, videos are one of the key ways to engage an audience and build an emotive relationship between the consumer and your brand. Some of the most sophisticated and cutting-edge ideas in today’s marketing find their perfect expression in the medium of video. Hashstar has a video production team of the very highest calibre, with many years’ experience making sleek, stylish videos about tech and lifestyle brands.
From VIP hospitality in the world’s most famous nightclub to organizing press trips to China or Berlin, at Hashstar we know that great media relations require top-quality events and entertainment. Whether conducting one-on-one briefings, exclusive press lunches or large events, we pride ourselves on knowing what individual journalists enjoy and making sure they enjoy themselves fully while learning about the latest high-performance tech story.
